Full range of services in vacation ownership PLUS your key to China; how to successfully market in China AND retain your customers


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VO Associates are full service Vacation Ownership and Timeshare specialists, offering practical solutions to optimise returns and accelerate cash flow on hotel, resort and purpose-built inventory. Our Chinese Associates provide a unique service to focus your marketing in the diverse regions of China, generate the most appropriate prospects, establish and groom your presence in social media and provide an after sales service to retain your customers and reduce cancellations


Chris Coates

Chris is a highly commercial finance director. His career spans a broad range of industries and has a strong international flavour with assignments in Asia, Europe, Latin America, Africa, Canada and the Middle East. In the hotel and leisure sector, his experience includes resort development, vacation ownership and CFO of a publicly quoted hotel development company.

He is a fellow of the Institute of Chartered Accountants of England and Wales and a member of its Financial Reporting Faculty. He is currently an active member of the PwC panel of Turnaround Directors. Chris brings not only sophisticated financial modelling and accountancy, but also a strong command of legal, contractual and structural issues, trust administration and corporate taxation across a range of jurisdictions. His corporate finance training and experience in acquisitions, mergers, IPO’s and management buy-outs completes a comprehensive commercial and financial skill set.

His flexible, hands on approach accommodates both the discipline of accurate management information and operational practical requirements.

Paula Woodgate

A senior executive in the Resort Hospitality Industry with over 30 years leadership experience in Shared Ownership and Fractional sectors, Paula provides independent advisory services in resort sales and marketing; feasibility; product definition and product development; member acquisition, engagement and retention; property acquisitions; business start-ups and business turn-arounds; and team recruitment, training and development.

Paula has a proven track record in strategic delivery at CEO, VP and Consultant/Advisor level via her results-driven collaborative leadership style, coupled with an intense customer focus and a deep understanding of key business drivers. Her direct delivery experience to date has been predominantly in Europe, Asia, the Middle East and the USA, and she has spent over 20 years of her career working in Global Hospitality/Resort Leisure Corporations such as Marriott, Interval International and Sunterra. Paula served on the Resort Developers Organisation (RDO -previously OTE) as Member of the Board, Executive Committee, and on the Membership and Ethics Councils.

Mian Zhang of Livington

Mian Zhang spent the early part of his career as a diamond trader and assisting his parents in their real estate businesses.

Some four years ago he founded Livington Travel providing outbound travel services from mainland China primarily to South East Asia and Taiwan.

He and his team have grown the business through targeted social media and building relationships with partners servicing high net worth Chinese consumers. These relationships include major luxury car brands (Mercedes Benz, BMW, Audi, Lexus) and key Chinese banks (Bank of China, Bank of Communications, Bank of Construction and others).

Livington Travel also has an exclusive contract with China's leading Airport VIP lounge provider with access to 15 million frequent travellers with major bank platinum cards.

Livington Travel also has an exclusive contract with China's leading Airport VIP lounge provider with access to 15 million frequent travellers with major bank platinum cards.

Livington Travel focuses on channel marketing with quality clients rather than mass online marketing. With a capacity of 300+ packages per month, Livington has a substantial database of quality clients with a proven high disposable income.

Central to Livington Travel’s business is the generation of qualified mini-vac Chinese leads for quality timeshare and vacation ownership developers within Asia.  They work with developers who embrace an ethical sales process and have a commitment to excellent customer service.

Besides providing targeted, fully profiled marketing prospects via its own databases and those of its partners, Livington Travel can also provide a full sales and marketing service within China itself.


VO Associates provide a full range of services to hotel & resort developers to optimise their use of inventory and accelerate cash returns. Focused primarily on Vacation Ownership our solutions range from simple timeshare to sophisticated points based multisite clubs and exclusive Private Residence Clubs.


- Initial review to provide a quick go/no go assessment

- Preparation of a full feasibility appraisal and outline business plan

- Design of comprehensive implementation program with time lines

- Detailed assessment of resource requirements and industry-wide search service to identify and recruit key personnel

- Team training and development

- Hands on start-up management

- Specialised business turnaround service

- Owner/Member acquisition, engagement and retention programmes

- Product definition and product development

- Consumer protection / trustee services

- Exchange options

- Our industry experience and skills span timeshare, fractional ownership, private residence clubs, destination clubs, vacation ownership, shared ownership and mixed use resorts


Either by conference call or face to face meetings we gain an understanding of your needs and then submit a cost-effective proposal to match your specific requirements. In most instances, this will include a brief report on your keys issues and recommendations for the next steps.


We have comprehensive experience in Asia, Europe and the Middle East.


In conjunction with our associates based in Shanghai, we provide a unique key to the Chinese market. Our services include;

- A review of your product (location, accommodation, amenities) to identify the appropriate market within China; a country of multiple regions. To avoid wasted marketing spend, we will target those regions most appropriate to your product.

- Set up and maintain your social media presence within China which is essential for a successful marketing programme.

- Lead generation providing a constant flow of prospects via mini vacations to experience your product and your sales process.

- In conjunction to the lead generation process, we will review your sales process to ensure it is optimised to close Chinese customers.

- Staff and manage your after sales service for Chinese customers. This includes not only the appropriate level of communications but also a complaints and reputational management service. This is essential for customer retention and successful brand development.


Mobile Chris Coates:  +44 7770 872552
Skype Chris Coates:  christopher.coates1

Mobile Paula Woodgate:  +44 7770 434170
Skype Paula Woodgate:  paulawoodgate

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